E3 acted as a platform for the establishment of Sistema B Foundation in Colombia between 2012 and 2014, including the promotion of the B Movement in this country. B-Corporations are a new type of company that use the power of business to solve social and environmental problems, redefining the sense of entrepreneurial success. They are for-profit companies certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. There are more than 300 B certified companies in Latin America, 40 of which are in Colombia.